North Fir Group helps B2B companies plan and create thought leadership and related content.
For 20 years, our experts have worked with midsized to large organizations to produce white papers, survey reports, industry analyses, articles, columns, blog posts and e-newsletters. Our clients include leading executive search firms, software companies, management consulting firms, outsourcing providers and professional associations.
We focus squarely on the creation of thought leadership content. North Fir Group also advises B2B companies on the creation and execution of new content platforms, including blogs and micro-sites. Our interview approach is designed to engage your busy executives to share their best insights.
North Fir Group’s clients regularly publish the articles and columns we create for them in numerous business media outlets, including Forbes, Bloomberg BusinessWeek, Tax Notes International, CFO, Financial Executive, Journal of Accountancy, Internal Auditor and others.
North Fir Group possesses deep knowledge of industry dynamics, disruptive technologies, regulatory requirements, talent management issues and most of the other challenges that keep executives within your client companies awake at night. Our functional expertise includes:
- Finance and accounting
- Information technology
- Sales and marketing
- Internal audit
- Risk management
For more than a dozen years, we’ve written annual industry overview articles and reports covering healthcare, manufacturing, financial services, retail, energy, utilities and the public sector. Our principals have published their own articles in numerous business and consumer outlets.
To find out if we can help you produce forceful thought leadership content, please contact us.