North Fir Group helps B2B companies plan and create thought leadership and related content. For 20 years, our experts have worked with midsized to large organizations to produce white papers, survey reports, industry analyses, articles, columns, blog posts and e-newsletters. Our clients include leading executive search firms, software companies, consulting firms, outsourcing providers and professional associations.

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We ask great questions.

We’ve put questions to 2,000-plus business leaders since 1998; we’ve used that experience to develop an interview approach that encourages your thought leaders to share their most engaging insights.

We know your customers’ challenges.

Our writers have published hundreds of articles in business-trade publications that target business leaders who operate in most organizational functions (corporate finance and accounting, IT, sales and marketing, HR, risk management, tax, internal audit) and industries.

We’re credible with your experts.

Our deep knowledge of industry challenges, organizational functions and business processes immediately puts your subject matter experts at ease and drives enriching and efficient interviews.

We save you time.

We know what impedes the creation of thought leadership content, and we help you sidestep those obstacles.

We like our clients. A lot.

We value our personal relationships with our clients; these connections drive us to go the extra mile for the individuals we’re fortunate to partner with.

Writing is personal. So are we.

We leverage our deep business knowledge to gain the trust of your busy executives and to inspire them to share their unique insights.

We focus on your customer experience.

Our passion for crafting excellent written content is matched by our commitment to delivering top-notch customer experiences.


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